Your Podsite trial is ending soon. Put the final touches on it with our tips on how to make a great podcast website.

Claim your custom domain name todayClaim your domain

Sounds That Sell

24 minutes

Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly.

Watch our video shorts on Youtube, Instagram, and TikTok.

Follow us on Reddit, Twitter, and Facebook.

Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free.

If you know what this week's mystery sound is, tell us at

Send us a message with your Bass Tape memories at

Subscribe to Under the Influence with Terry O’Reilly wherever you get your podcasts.

Enter to win a free Scarlett audio interface at

Listen and subscribe to Class of 88 on Wondery.

Get 15% off an annual MasterClass subscription at

Support us by supporting our sponsors at

Episode transcript, music, and credits can be found here:

Learn more about your ad choices. Visit

More episodes from Twenty Thousand Hertz

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Farewell
Start listening to Farewell